The company was established in 2013 by three entrepreneurs who have a long experience in the FMCG market. Having three values inherited in the company’s DNA: inspiration, commitment & respect, we guide the development of the company’s return on investment.


Our vision is to become a key player in the FMCG trade sector by developing in three main axes: retail, wholesale and branding.


Our mission is to serve our retail stores and fulfill customers’ expectations, create a positive and civilized working environment to help our partners evolve with us & improve their skills and finally provide our commercial customers with what they want in order to meet their needs and profit requirements.